2013 Kia Rio - Value & More

We are already deep in value territory with the automatic transmission 2013 Kia Rio starting at $15,500 (including $800 destination). Purchase price is just one of many factors that determine the overall cost of ownership and according to Kelley Blue Book, Kia consistently ranks highest among the total cost of ownership. Among other factors that influence the total cost of ownership, a few are: insurance costs, depreciation, scheduled maintenance, repairs, and fuel economy.

Insurance costs vary with a vehicle's safety and accident record across the state and the country. The Rio comes standard with 4-wheel ABS, traction control system, electronic stability control, brake assist system, hill-start assist, dual front and dual front side airbags, and full-length side curtain airbags. These safety features both actively prevent accidents and passively protect occupants in the event of an accident contributing to lower insurance costs.

Depreciation is determined by the market (supply/demand & popularity), cost of ownership, reliability, and new incentives. The Kia brand has never been more popular than it is right now, this popularity is bolstering resale values. According to Kelley Blue Book, Kia has one of the lowest costs of ownership of any major car brand. Reliability and Kia are starting to go hand in hand, after all Kia stands behind its product with a 10 Year/100,000 Mile Powertain Warranty. In a recent Automotive News Article, Kia was noted as 'keeping incentives low, despite being outspent by the competition. And they are focusing on improving other indicators of brand health, such as customer satisfaction, vehicle quality, etc. rather than chasing market share or sales targets'.

Kia has one of the longest service intervals of any manufacturer. In most areas of the country a customer can expect to change the oil every 5,000-7,500 miles. With a synthetic blend oil change in the mid-$30 range and driving 12,000 miles a year, you will spend $70 on oil changes the first year. If you rotate the tires and change the cabin air filter at your 15,000 mile service interval in addition to the oil change, you will have spent about $75. Your first major service is not until 30,000 miles and that service will fall under the $250 mark.

Kia has put its money where its mouth is with its 10 Year/100,000 Mile Powertrain Warranty, but the real money saver (and the one that often flies below the radar) is the 5 Year/60,000 Mile Limited Warranty, a.k.a. the Bumper to Bumper Warranty. Kia simply would not be able to afford the industry leading warranty intervals if there were quality issues that led to frequent repairs. When the competition's warranties stop at 3 Year/36,000 Miles or 5 Year/60,000 Miles, you know you will be saving serious money with the Kia Rio by not have to dig into the pocketbook on repairs.

When equipped with the Idle, Stop & Go technology, the 2013 Kia Rio will send you down the highway at an EPA estimated 40 miles per gallon (best in class). At today's pump price of $3.19 a gallon for regular unleaded, it would cost $36.37 to fill up the 11.4 gallon tank on your Rio. In turn, you would be able to go 456 miles or from Bristol to Knoxville 4 times.  

As you can see, the Rio is a compelling option for the frugal driver. But, let's be honest. There is something to be said for enjoying the drive and driving performance. The Rio's 138 horsepower trumps all the competition (it ties the Sonic and the Accent) while its torque of 123 lb-ft is matched only by the Accent. You will find disc brakes on all four of the Rio's wheels (this feature is only matched by the Accent).  One of the Rio's top competitors, the Nissan Versa does not have a 60/40 folding rear seat that allows the Rio to carry larger and unusually shaped objects.  Perhaps the most important differentiator in the subcompact segment is the one in which the Kia Rio bests all the competition: Front Leg Room & Front Hip Room. The Rio is a value proposition all the way around for the frugal driver who does still appreciate better than the rest style and performance.

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Categories: New Inventory

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